Nov 19, 2021 3 min read

Why You Should Be Advertising on Facebook

Why You Should Be Advertising on Facebook

Why advertise on Facebook

Facebook is one of the biggest social media platforms in the world. As of the second quarter of 2021, Facebook has over 2.89 billion monthly active users. That might not seem like a lot but compared to its equivalents in China, Russia and Iran Population, it is huge.

The Opportunity Of Facebook

  • More than 2.8 billion people log into Facebook every month, and 1.45 billion of them log in every day.
  • Facebook is a place where many of your target customers are spending their time online.
  • Advanced pixel tracking and audience matching from email lists are the best way to boost your ROI and build a successful audience.
  • A huge number of targeting options (interests, behaviour's & look-a-likes)

Why Use Facebook Advertising

Facebook and Instagram has become an essential part of many business marketing strategies. This includes everything from reaching new customers to tracking competitors.

Finding your audience

Let us start here before we even start talking about advertising on facebook. Facebook Advertising is all about finding the right audience. There is no point putting an ad out there, expecting people to see it and click on it. Facebook Advertising is all about targeting an audience who would be interested in your service or product.

How do you find your audience?
To get an idea about your target audience, you need to get familiar with Facebook’s demographic tools. Here, you can see all sorts of interesting information about people on Facebook. For instance, you can see which age group, gender and location are most represented amongst your friends. You can also see which pages someone has been following, if they like your brand and if they shared anything on your page.

Here are some things you can target with Facebook ads:

Age

Facebook’s age demographic tool provides information like the most represented age group among your connections, their percentage of women, as well as the actual percentage of people.

Gender

Facebook’s gender demographic tool provides information about people’s gender, as well as their percentage that isn’t male.

Location

Facebook’s location demographic tool provides information about people’s location. For instance, you can see which country or state has the highest number of active users. You can also find out what the largest percentage of the population is and what the average income is.

Interests

Facebook’s interests demographic tool provides information about a person’s most interested topics. It provides you with the percentage of people that like a particular topic.

Audience targeting

There are several Facebook Advertising options you can use to target your audience. Here are some short descriptions that can help you get a clearer idea about each option.

Demographics

Demographic targeting allows you to target an audience based on age, gender, education, relationship status, and location. If you decide to use this feature, you will have to set up your audience first and that means that the process of setting up your ads won’t start until at least a week after you have published your ad.

Interests

If you select the “interests” option, then your ad will be targeted at people that have a certain interest. For instance, you can target people who are interested in gadgets, sports, travel, health, or technology. Note that people’s interests vary significantly. So if an interest has 10,000 members, it doesn’t mean that 10,000 people would be interested in your product.

Behaviour

Facebook’s behavioural targeting function allows you to target people based on their interaction with your website. For instance, if you have a page about increasing your Internet speed, then you can target people that have recently visited your website. You can target people based on pages they have visited or even based on how they interact with your Facebook page.

Connections

Apart from reaching people that are friends of your friends, you also have the option to target people that are in Facebook’s “social graph”, like people that your friends have connected with.

And also many more you can target your audience by Language, education, workplace, and relationship status.

Spending – This is your budget per day. How much you are willing to spend. Facebook will tell you how many people have seen your ad and how many have liked or shared it.

Conclusion

The key to success with ads on Facebook is however if you target your ad correctly and your ability to narrow in on key personas on facebook and then show them relevant value props in your ads and on your landing pages, you can get some results very fast.

Facebook has recently increased the reach of ads and some metrics of ad performance. If you can target the right audience, the outcome can be quite rewarding.

And also facebook rewards advertisers with great creative CTR and great conversion in the auction.

Jami Abhinash
I am a Digital Marketer who loves to create awesome memes and helping businesses increase their leads and sales using digital marketing.

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