Nov 19, 2021 4 min read

The Step-by-Step Guide to PPC Keyword Research

The Step-by-Step Guide to PPC Keyword Research

PPC (Pay Per Click) is a pretty simple and effective way to drive traffic, and can also be very successful if you have optimized it correctly.

If you manage to jump on the PPC bandwagon and find an untapped market, then the only thing you have to remember is “to maximize your profits with PPC, you must test and constantly optimize your campaign.”

Finding the right keyword requires time, but you can minimize this by adopting the correct method and steps. In this article, you'll get a comprehensive description of everything you should know about PPC keywords.

1. Start brainstorming

Finding keywords means to read the user's mind about how they will explore the specific product or website, so keyword research is all about understanding psychology. For this purpose, initially, you write down and make a list of keywords and statements that people can enter while searching for your product, website, or anything else. Then split these statements into shorter keywords. There are numerous types of keywords accordingly, and they are as follows:

· Branded keywords

Branded keywords involve two types of keywords. And those are keywords related to your brand and keywords from your competitor's brand.

If your competitor's website is ranking on the first page, then you can copy their keywords in a better way to rank on SERP. Competitors are the ones that have the same product or same content as your website. But it doesn't mean you don't have your keywords. If your brand is renowned, then utilizing your brand is far better than using others. And there are chances that your competitor is also utilizing your keywords.

· High intent keywords

The keywords mentioned above can surely bring the best results, but high intent keywords target the users that can get productive results. High intent keywords are used by those actively exploring websites to buy products, and they purchase different stuff online. That means if you get a high intent keyword, it's not just going to change your website's reputation but also bring many customers. These keywords mostly involve those statements that are giving some benefits to users.

· Feature specific keywords

These keywords specify the features that people search for while exploring any product. These keywords consider the different aspects of online service, brand, or website. To extract these keywords, you have to keep in mind the specialties of your brand. Then explore how it can target the pain points of the audience looking for your product.

2. Check your competitors

Exploring the ideas of others can help us a lot in building our desired results. You can consider the concept of keywords from your competitors and learn and apply every step done by them to make their website and business top-notch. Many software programs can help you with this. Like SpyFu is a tool that tells you all the details about your competitor, their PPC budget, their ad position, and in which searches they appear in. This simple procedure can help you build a good reputation for your brand in PPC keyword research.

3. Expand your keyword research by using tools

When you're done mind-reading your targeted audience and writing down all the keywords you got. The next step is searching those keywords if they have results or not. Google keyword planner is the best and free tool among those. Enter the keyword that you think your audience might be searching for. Then click on more suggestions even if you find possible results on the entered keyword because there are chances that suggested keywords have better reach. Then make a list of solid keywords from PPC keyword research, even if you're going to apply them in an Ad campaign or just extract those to utilize in the website content.

4. Refine your list with keyword research

After expanding your keyword research the next step is to refine and get the best one. For this purpose, enter the file with a list of all keywords in the search bar. Now carefully examine each keyword you have put, their potential impressions and clicks, average CPC, and predictable CTR. It will help you determine keywords according to your budget and the number of audiences you want to appear in. This step in CPC keyword research is more sensitive and needs to be handled carefully. Because it might be possible that the keyword you're cutting can bring the best results, and keywords you're keeping can bring you nothing.

5. Group keywords into ad groups

Now it's the final step in CPC keyword research. After that, you only have to apply these in desired content or ad. When you have refined the list, the next step is to create a group of potential keywords. All of these keywords have to be correlated with each other.

In addition to grouping by subject relevance, it's an excellent call to group the audience by user intent or stage of the digital sales funnel. Even if you send your ads to the same three landing pages, creating customized copy that appeals to each different audience and their needs will be hugely beneficial in getting you those clicks and conversions.

6. Negative Keywords

People tend to ignore their campaigns in the search market. They just upload your keywords and then forget about it. Well, it’s recommended to add negative keywords to all your campaigns.

The purpose of adding negative keywords is to prevent your ads from appearing for irrelevant search queries

Negative keywords can save you a fortune. For example, if you have a website and you sell vintage watches, it would seem unlikely that a customer would type in ‘vintage cars’. However, if you put a negative keyword in, such as ‘cars’, then any customer searching for cars will not end up on your website.

Final Words

That’s it! We are confident that with this guide you are now able to find some relevant keywords to use in your next PPC campaign. If you have any questions or comments, please leave them in the comment section below and we will be sure to get back to you! Also, if you found this article useful, please subscribe to our blog by filling in the box to the right and get notified of our future blog posts!

Jami Abhinash
I am a Digital Marketer who loves to create awesome memes and helping businesses increase their leads and sales using digital marketing.

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