SEO is important because your website can show up in the search engines. This means that if you get found then more people will be able to interact with your site. Websites are easy to get behind, if your website does not appear in the search engines then you will be missing out on people coming to your site.
The great thing about the search engines is that people tend to trust the search engines. Most people will google what they would be searching for and more often.
Here are a few reasons why SEO is important.
1. You can rank higher
Of course, the main advantage of SEO is that you have gotten your website to be on the first pages of Google, Bing, Yahoo and the rest. In fact, a lot of websites show up on the first page for these major search engines. However, there is a small matter of getting your site to appear on the top of those pages. More often than not, a website that shows up in the first or second pages of Google will get a lot more traffic than websites which show up further down the search engines.
This is usually also related to trust. If you show up in the search engines and you do not, or cannot, provide the information that people want to read about, then the likelihood of people clicking on your website is low.
2. People trust the search engines
If Google thinks your site is trustworthy then they will list your website higher up on the page when somebody does a google search.
3. Save money
You don't have to spend money through ppc ads to get your website in the first place in search results.
If you are curious to know about fundamentals of SEO and want to know what SEO means, then this post is for you because it covers all aspects and basics of SEO
What is SEO
The full form of SEO is Search Engine Optimization. It is a concept that refers to how your website appears in Google's search results.
In order to get listed on Google Search Result in top, you need to follow the guidelines set out by Google. Each product page on your website must have a unique title and description. Also, the page also need to be structured in a way that Google understands what the page is about.
The list above is only a small part of what needs to be taken into consideration in order to optimize your site if you want to rank highly on Google.
However, many other tactics can rank your website's ranking, but only SEO can bring good traffic. In simple words, SEO means optimizing website or blog content to appear on the first page of the search engine.
How search engine works
Google and Bing utilizes artificial intelligence (AI), machine learning and natural language processing techniques, in order to derive all the content from the web. Google’s other major characteristic is its ability to get the sense of what you’re looking for. What you search for, what you click on and your patterns of behaviour help Google to understand what you should do.
That might be, “How do I make cupcakes?” Or it might be “What’s a good way to get from one point to another?” Or it might be “What’s a good movie to watch?”
This understanding helps Google to provide relevant search results. It makes use of machine learning to enhance its understanding. This has been Google’s major contribution to the world of the internet. Google also uses a lot of natural language processing techniques to understand the vast amount of data that is available on the web. This is achieved through semantic analysis.
Search engines are answering machines that provide multiple accurate answers to a single query. The process of working search engines is simple. Crawling, indexing and ranking are the three steps involved in its working.
In the first step, search engines use crawlers or robots to find the latest and most relatable results from billions of URLs available when someone performs a search. In the next step of indexing, the server collects and organizes the relatable results in order. These results get displayed on search engine pages. In the last step, the search engine ranks those results in order of most relevant and least relevant.
Search engine ranking factors
SEO is a concept that is constantly changing and evolving. As new updates are released, Google starts to develop new ways to read content and to improve the SERP. However, if you follow the basic guidelines below, you can ensure that you are putting your best foot forward in terms of ranking well in Google.
- Quality Content
- with Good domain authority Backlinks that relate to your niche.
- Website load time
- Original content
- Consistently Publishing the blogs.
SEO keywords and keywords research
SEO keywords and keywords research is the most common and essential step in the fundamentals of SEO. You might know about the term keyword; its meaning is as simple as its name. The keyword is the word that most people use while searching for any specific query.
Keyword research is the process of hunting the most searched and competitive keywords along with other strong keywords in the same niche. You can find numerous free and paid keyword tools available to perform all these functions. Besides keywords, there are many other fundamentals of SEO that are explained below.
The Fundamentals of SEO for better understanding
- On-site SEO
- Off-page SEO
- Unique website content
- Title tags
- Quality backlinks
- Disavowing spammy backlinks
- Blackhat vs Whitehat SEO
On-page SEO is probably the most important part of SEO and if done correctly it has the potential to provide a huge boost to your online presence. On-page SEO refers to the content of a page and how it is displayed. It is concerned with the structure of the page and the HTML markup (the code) of that page.
Off-page SEO is something that stays behind the scene and performs as an essential fundamental of SEO. There are backlinks behind the content displayed on the page. It brings organic traffic to your site from multiple resources. Technically off-page SEO tells the search engine what others think about a specific website.
Both on-page and off-page SEO are closely connected, as they cover almost 80% procedure of SEO. You can not skip any of these if you want to rank your website.
Unique website content
Unique website content is another fundamental of SEO to bring an organic audience to your website. It consists of multiple features. Search engines monitor Word count, headings, readability, plagiarism and many other factors to check the uniqueness of the content. Search engines, especially Google, have robust algorithms that match the originality of content.
The HTML link that shows the title of the post or website is called the title tag. The optimization of a title tag is essential because it contains both on-page and off-page SEO. It performs a decisive role in optimizing the website. The most potential keywords are utilized in title tags as the fundamentals of SEO.
Off-page SEO is all about backlinks. The use of quality backlinks is also one of the essential to rank in top.
Basically, what Google does is check off-page SEO signals to get an idea of how active your website is, and also It can help increase your search engine ratings.
Disavowing spammy backlinks
Toxic backlinks that are not compatible with the content of your website or that have a negative impact. You can use SEO tools for this purpose to remove these spammy backlinks so that they do not affect the domain authority of your website.
Blackhat VS Whitehat SEO
To understand the fundamentals of SEO, knowing Black hat and white hat SEO is also essential.
So, what are Blackhat VS Whitehat SEO?
Basically, stating the obvious, Blackhat SEO is SEO that search engines do not like.
Example: Fake reviews (spam), Doorway pages, Cloaking and Doorway content
Blackhats SEO is mainly made up of outdated techniques. It is basically a way of manipulating search engines to rank a site higher in search results.
The main purpose of blackhat SEO is to increase CTR and get people to the site as fast as possible.
This is seen as a way to trick the search engine, but search engines are actively banning this technique, so it is something you should watch out for.
Whitehat SEO techniques are techniques and strategies that give a search engine increased ranking and overall, increase user experience.
To whitehat SEO, means that you use techniques that are approved by the search engines.
SEO is a concept that is constantly changing and evolving. As new updates are released, Google starts to develop new ways to read content and to improve the SERP. However, if you follow the basic guidelines above, you can ensure that you are putting your best foot forward in terms of ranking well in Google.