Dec 4, 2021 8 min read

A Detailed Overview SEO Periodic Table

The Periodic Table of All SEO Factors

There are multiple steps and procedures involved in SEO. To understand and implement the best SEO practice, one should know all the aspects because search engines keep updating their priorities for SERPs. When someone knows previous, present, and upcoming updates of search engines, it becomes easy for an SEO expert to implement the compatible steps that can rank your website.

There are countless factors involved in the process of SEO. It's difficult for both a newbie and an expert to learn all of them while performing or studying SEO. Going through all these steps is essential to make your SEO strategy perfect. The SEO periodic table is the most straightforward formula to understand and implement success factors of SEO.

Leading element group of SEO Periodic Table

The SEO periodic table has eight elemental groups; each group has specific factors. These factors from the SEO periodic table decide whether your optimized website will rank on SERPs or not.

SEO Periodic Table

Group 1 – On page

On-page SEO is the initial and most essential step in SEO. It's a simple procedure that optimizes content for users and search engines, covering most SEO periodic tables. Here are some factors that you should consider while doing on-page SEO.

  • Meta Title
  • Meta Description
  • Web Page Structure
  • Header Tags
  • URLs
  • Internal Links
  • Image Optimization

Meta Title

Keywords in the title tag play a significant role in ranking your website. The meta title is the first impression of your website on users and search engines.

Meta Description

Meta description serves as the outline of the overall webpage. It lies right after the meta title and tells users about your website in the simplest terms. Creating an eye-catching meta description can be a good and long-lasting impression on searchers.

Web Page Structure

Formulating the content structure is also a part of the SEO periodic table. The design should have proper headings, images, and pointers because it's one of the calipers to check the originality of content by search engines.

Header Tags

Header tags are also one of the essential and must-do factors of the SEO periodic table. H1, H2, and H3 are header tags; adding the keywords in these tags can bring good results.


Another beneficial factor in SEO periodic table is adding URLs to web pages to rank faster. These links should be precise and straightforward so that the SEO strategy can work more quickly.

Internal linking takes search engines and users to other parts of your websites. Which collectively increases the overall traffic on your webpage. You are eventually making it rank on the first page.

Group 2 – Technical

This group handles the picture scenario of SEO. This section creates the best website structure so that search engines can easily crawl and index the page.

  • Site Structure
  • Crawling
  • Mobile Responsive
  • Pagespeed
  • Secured
  • AMP
  • International
  • Schema
  • Core Web Vitals
  • Mobile-first Indexing
  • Pagination

Site Structure

Proper site structure provides the best user experience to everyone visiting your webpage. An acceptable and easily accessible format saves users from getting confused or lost while searching for something from your website.

Mobile Responsive

Make sure to design your website mobile-friendly because most users perform searches on mobile. Creating a mobile responsive website and SEO is also an essential SEO periodic table.

Page speed

To make the SEO periodic table more functional, you should opt for a better server with good speed because a slow server can divert the user's attention and impart a lousy impact, which means less organic traffic on your website.


To get the maximum organic traffic, try to optimize your website on an international level. Use default tags and international keyword research in your content. So, it can easily reach the maximum audience.


Schema determines everything about the web pages. It is added to the website to identify the website's exposure to SERPs.

Group 3 – User

The purpose of SEO is to rank the websites on SERPs and accumulate massive organic traffic. All SEO strategies have only one goal: getting users on websites. Here is the list of factors regarding users from the SEO periodic table.

  • User Interface
  • User Experience
  • User Intent
  • Behaviour
  • Dwell Time

User Interface

The user interface plays a vital role in making users stay on your website. UI and UX play an essential role in getting a valuable website audience.

User Experience

User experience is everything you need to optimize your website. Internal linking and application of simple yet powerful techniques enhance user experience.


To understand the demand of users from your websites, you should use cookies. These cookies collect information about users' visits, the nature of visits, and the duration of their presence on the website.

Group 4 – Off-Page

This group of SEO periodic tables also have its specific value in optimizing the content. Link building is an essential off-page SEO practice that ensures the quality of the website in front of search engines and eventually brings a lot of traffic.

  • Relevance
  • Linking Text
  • External Links
  • Link Intersect
  • Reclaim Links


Finding the relevant and potential backlinks is the first step in off-page SEO. Irrelevant links are acceptable only when they’re from higher resources.

Linking Text

This factor use webmaster to gain the links from the website utilizing the same keyword. Linking text to other relative websites provides a smooth user experience.

The quality of external links decides the quality of optimization. Using the best external links gets you a massive target audience.

As the name predicts, this element of the SEO periodic table builds a chain of links, which helps you closely observe backlinks used by your competitors.

Group 5 – Keywords

Keywords research is an entire section in the SEO periodic table. There are numerous tools available to explore and apply high potential keywords. Diversification of those tools lets you make the best decision for your website ranking on SERPs.

  • Search Queries
  • Keywords Frequency
  • Long Tail
  • LSI Keywords

Search Queries

Google keyword planner is the most used and legit tool for queries related to keywords. In this phase of searching relevant keywords, the construction of the whole strategy of SEO for a specific website occurs.

Keyword frequency

The frequency of keywords is the primary factor in applying keywords for optimization. Predicting which keyword should be repeated how many times in the content, called the frequency of the keyword. There are various keywords available, so one has to be careful regarding keyword frequency.

LSI keywords

Latent semantic indexing keywords, often known as LSI keywords, are a group of intensive keywords that have a higher potential to rank your website. Using some of these can also make your website worth optimizing.

Long-tail keyword

The word keyword predicts that there will be only one focused keyword. But long-tail vital words consist of phrases people use to search for anything. These phrases have low search volume but can bring massive traffic to your website.

Group 6 – Content

  • Engaging
  • Unique
  • Error Free
  • Updated
  • Investigate
  • Solutions
  • Infographics
  • Consistent
  • Expertise
  • Authority
  • Trustworthy
  • Content Archive


Your content must be engaging to sustain the traffic on your website. Even if you manage to bring people to your website through SEO, but the content is not worth it, then there are high chances that your optimization strategy will do nothing for you. Try to create content that keep people hooked up to the screen for a long time.


Unique content brings new people, and the old visitors repeatedly check your website, which is the fundamental trick to optimize your website.


Grammatical and other error-free shows the authentication of content. So, try to keep your content free from grammatical errors. It also helps in the optimization of content.


Users search for things that they are unable to find easily. Updated content is the best way to build trust in the audience. They believe that the website owner is active and critically views updates on a specific topic.


Searches are queries of users from search engines. And these queries are mostly problems around those people. So, try to create content that provides solutions to the audience.


People tend to be more attracted to visuals than written stuff in this digital world. But when you combine these both things, there are high chances that people will surely visit your website again and again. Adding infographics into your content can provide an excellent impression to users, ultimately increasing traffic.


Consistency is the key to success. If you want to rank your website faster than uploading content, having all qualities mentioned in this blog daily is essential. It's called consistency.


The name depicts that the written content should be from experts in a particular field. Google considers it as an essential ranking factor. As it's the duty of search engines to get the best and accurate results.


Building trust in the audience can sustain massive traffic on your website. You should provide users with all the necessary information and guidelines to build trust. Make your content and website trustworthy so that users won't regret visiting it.

Content Archive

Having a considerable amount of content with basic SEO strategies is also helpful for ranking. Try to make available a lot of content through content archives. It will surely provide more exposure.

Group 7 – Local SEO

  • GMB
  • Local Links
  • Reviews
  • NAP
  • Local Citations


There is a wide variety of software available for optimization and management. Google my business (GMB) is also one of those tools that manage your account, create a business listing, and a lot more. It's also helpful for SEO.

Local links are also a surety of authentication of the website and its content. Having a lot of local links connected to your website makes google rank your content on SERPs.


Reviews are also an essential optimizing factor. They build users' trust in content and websites. Having positive reviews and high ratings on your content can get organic traffic.


GMB is the tool for business listing and is helpful for SEO. It can create NAP (name, address, place) for your website. It's also beneficial for local SEO.

Local Citations

Local citations are also important for potential traffic. Entering proper NAP is also essential for local listing and SEO.

Group 8 – Negative SEO

  • Cloaking
  • Intrusive Interstitial
  • Black Hat
  • Fake Reviews
  • Keyword Cannibalization
  • Duplicate Version
  • Discrepancy
  • Scraped Content
  • Doorway Pages
  • Future of Online Marketing
  • Voice Search
  • Video Search
  • Image Search
  • Google Discover
  • NLP


Cloaking means getting organic traffic through indirect ways. Experts optimize the content based on keywords that are not meant or related to the content users are searching.

Intrusive Interstitial

Intrusive interstitials are misleading ads that keep popping on websites. These ads also made users leave the website as they don't find your website legit source of information.

Black hat

Black hat SEO is also termed negative SEO. It includes all the practices and steps involved in ranking websites against search engines' rules. But this technique can rank your website faster.

Keyword Cannibalization

Overuse of keywords can also lead to negative SEO. Because in this situation you become your competitor.

Duplicate Version

Having duplicate content like yours is the first thing that search engines notice and count your content as copied and not worth optimization. Changing the URLs can also make search engines consider your website duplicated.


Most of the searchers are mobile users. That's why one should avoid any discrepancy in mobile and desktop versions. The UI/UX and content must be identical for both.

Scraped Content

Content is everything on your website that can make or break the website's reputation. Using copied or scrapped content is also negative SEO.

With the updates in technology, people search vocally and digitally as well. The written content alone is not enough in this era. So try making your content and overall website easily accessible for voice searches as well. People not paying attention to this site are also doing negative SEO.

Graphics play an important role in SEO as most users believe in visuals. Images grab users' attention, and if you succeed in grabbing attention, the user must stay on your website. But there are numerous things to understand for image SEO.


NLP stands for natural language processing. Using this primary into your content can also rank your website faster. Try creating content that is easily accessible and readable by everyone. Use the point of view of a searcher.


I have provided a detailed overview of each factor in our SEO Periodic Table. Whether he is an expert or a novice, you can follow the guidelines mentioned in this table and analyze your content by having a critical view of all of the steps mentioned above. The SEO periodic table is recommended for both learners and experts.

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Jami Abhinash
I am a Digital Marketer who loves to create awesome memes and helping businesses increase their leads and sales using digital marketing.

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