Nov 19, 2021 5 min read

Step-by-Step Guide to Creating a Facebook Ads Funnel Strategy

Step-by-Step Guide to Creating a Facebook Ads Funnel Strategy

Social media is the platform that has brought the world closer. Because the whole world is connected through it, social media apps have the highest audience. Facebook is one of those top apps that not only connect people but also perform many other purposes. So, when there is a considerable number of people gathering at one place. It is easy to sell products and take profits among them. Facebook provides this opportunity through ads, and people are also availing of this.

Facebook ad funnel strategy works efficiently to run ads on business pages and convert the audience into customers.

In this article, you'll get a comprehensive idea about Facebook ad funnel strategy and how it works to convert your audience into customers.

What is a Facebook sales funnel?

A Facebook sales funnel is a path that guides Facebook users toward a desired action—in this case, purchasing through Facebook. Unlike a traditional sales funnel, it is designed to convert users from Facebook precisely. It is further followed by Facebook ad funnel and then there is Facebook ad funnel strategy to convert audience into buyers.

What is the Facebook ads funnel?

As the name depicts, a funnel strategy will help you build Facebook Ads that work. Each platform has a specific marketing strategy that targets the audience of their choice. Facebook represents its marketing procedure through the Facebook ad funnel strategy.

It involves many steps that collectively help your businesses grow, save your money and leave a long-term practical impact on your audience or customers.

How to build and create a perfect Facebook ad funnel strategy

1. Recognize Your Target Audience

Recognizing your audience should be the first step in building a Facebook funnel strategy, but it requires a lot of time and effort. If you want to develop a target audience on your page, you must follow different matrices by making a list. You can focus and make a list according to the audience's age, interests, gender, occupation, etc. Then choose the relatable group and highlight your products, focusing on their choice.

2. Create engaging content on your business page

Content development is a fundamental operation, to build a Facebook ads funnel strategy. Because the content is your first impression on the audience. every audience segment makes a purchase differently.  Creating content that varies in style will ensure that you have something to promote for your audience segments. You can easily do this by switching text and graphic formats, adding infographics, and innovative videos to attract the audience.

3. Keep promoting content that creates hype in a warm audience

Warm audiences are those who keep showing interest and buying from your page. It is suggested to encourage unique content in these warm audiences because there are more chances to convert this audience into buyers. It will also help you to keep track of the engagement rate on your page.

4.  Give preference to the Lookalike audience

Lookalike audiences or customers are users with similar characteristics as your existing or even loyal customers. Facebook has a unique feature that will help you find lookalike audiences. The quality will identify target users with the same interests, habits, and behaviours as your core audiences. This audience can make your Facebook ad funnel strategy more robust.

6. Upload giveaways and sale offer on your pages

Maintaining the interest of your audiences in your products is very important. You can do this by providing your audiences special discounts, free trials, or a valuable gift in return for signing up for subscriptions on your business websites. By doing this, you will also get to know about the number of genuine buyers of your products.

7. Build trust among the audience

Always keep an eye on the changing interests of your customers and do things which they like. You can check this by conducting testimonials.  The more positive responses you receive, the more trust people will have in your brand. Show your positive feedback on your page in highlights.

8. Remarket Every possible thing

After applying all of the steps above, you will have a solid customer base. In this scenario remarketing will help you to push your audiences even more deeply. Remarketing is also a part of the Facebook ad funnel strategy.

Creating a Facebook Sales Funnel through Facebook ad funnel strategy

Ad Funnel

Stage 1: TOFU-Turn Strangers into Prospects

Facebook's advertising goal attracts new audiences in the Top of the Funnel (TOFU) or recognition phase. Unless you're a home brand like Nike, IKEA, or Coca-Cola, these new target groups are utterly alien to your business. TOFU is the basis for building Facebook ad funnel strategy.

Stage 2: MOFU-Turn Prospects into Leads

MOFu Marketing is a Facebook ad funnel strategy that uses middle funnel content to grow leads and turn them into paid customers. This will move stakeholders from the recognition phase of the sales funnel to the transformation phase.

Stage 3: BOFU- Turn Leads into Customers

At this stage of the sales funnel, buyers understand the problem, choose a solution, and look for a specific product. This stage is considered a fundamental part of Facebook ad funnel strategy. Ideally, you are already building a relationship with this person by providing them with the information they previously needed, and they are likely to choose your brand. As your content changes and your sales goal-achieving process and marketing strategy adapt to new technologies, keep the following in mind:

How to move users from one stage of the funnel to the next stage

The idea of ​​using a funnel as a metaphor for a company's sales and marketing process is the classic concept of AIDA's marketing communications, formerly known as content, a mnemonic template for communicating with customers. You may not be surprised that it comes from attracting attention, intriguing, creating desires, and ultimately taking them into action.

Look side-by-side at the two goal-achieving processes to see the potential link between content style and the placement of sales goal-achieving processes. In other words, it's attracting the lead's attention (although it hasn't shown any interest yet). Customers have expressed their wishes (and may have made a purchase decision). The patrons did take action and continue to do so.

It makes sense to plan your content to reflect such a process. The new lead hit your website because it received attention. It may have arrived due to a lead magnet. Lead magnets are valuable to website visitors for free in exchange for their first name and email address.

As soon as the company provides the lead's contact details, the charge becomes a prospect thanks to the Facebook ad funnel strategy.  The availability of subscriptions will make some customers want to move into—customer segment of the goal-achieving process.

At this point, you can start analyzing data about prospects and customers and segment your content plans accordingly to deliver targeted products and services and related content. Such content can be in the form of infographics, case studies, blogs, videos, memes, or various other means of communication. If you do this well, your prospects will be your customers. We will continue to provide new customers with exciting and relevant information that will appeal emotionally and logically and turn them into regular customers.

Essential Tips for Facebook ad funnel strategy

1) Streamlined Targeted Facebook News Feed Ads

2) Attractive Email Lead Magnets

3) Conversion-focused Email Autoresponder Series

4) Tripwire Offer to Convert Subscribers to Buyers

5) High-value product offer


The Facebook Ads Funnel is an extremely powerful marketing strategy. It allows you to reach new customers with the right ad at the right time and increase conversion rates, optimise, generate more sales and grow your business.

Depending on your niche and target market, you may need more touch points for each step of the funnel.

You may also need multiple funnels to promote different products, request a demo, free shipping, first order up to 50% off, discounts, locations, etc.

By measuring inbound channels, reaching your goals, and clearly focusing your Facebook ad funnel strategy, you can understand what your ads are doing and how well they are working.

Jami Abhinash
I am a Digital Marketer who loves to create awesome memes and helping businesses increase their leads and sales using digital marketing.

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