Nov 19, 2021 3 min read

Bing Ads Vs Google Ads; Which Is Better? And Why?

Bing Ads Vs Google Ads; Which Is Better And Why

For many businesses, Google Ads and Bing Ads are the two major search engines. However, it is important to know the differences between the two so that you can make an informed decision about which one is better for your business. This blog compares the strengths and weaknesses of both search engines so that you can choose which one will best fit your needs.

bing ads vs google ads meme

Bing Ads vs Google Ads

To understand the primary difference between Bing Ads vs Google Ads, you have to check different aspects. After knowing those aspects, you can be able to make an advertisement on the next level. When you understand how all things work, it becomes easy to focus on specific functionalities in website ranking.

There is a comprehensive guide to all those aspects and how they work. All the differences and similarities in Bing Ads vs Google Ads are mentioned below:

The Difference Between Google Ads and Bing Ads

1. Volume

Undoubtedly Google's search volume is more than Bing because it holds 86% of search engine market shares. And other platforms like Bing, Yahoo, and DuckDuckGo combined contain only 12%.

In Bing Ads vs Google Ads, google dominates because of search volume. But Bing Search engine audiences belong to the wealthier background, and in the United States, Bing has a 30%  search engine market share.

How they differ by the number of monthly unique users:

Google is the biggest and most popular search engine. It started in 1998, has grown quite a bit and now has 4.39 billion monthly active users.

Bing Ads started in 2002 and is supported by Microsoft. As of December 2021, it had 621 million monthly active users.

2. Description text

The description text that pops up on SERP plays a massive role in affecting the viewer. If we talk about Bing Ads vs Google Ads, there was a word limit of 35 characters in two lines. At the same time, Bing allowed 70 characters in each line for the description text. But now, both of them limit 90 characters in one description.

3. Keywords

The keyword is the key to meeting your targeted audience in less than no time. Keywords not only help to rank your websites by running ads, but you can also add those keywords in website content to make it rank without investments in ads. Both Bing Ads vs Google Ads serve as tools for keyword search, analysis, and many more. But the difference in Bing Ads vs Google Ads is that keyword search volume on Bing is extremely low compared to google.

4. CPC (Cost Per Click)

The older explanation, which still holds some weight, is cost per click. Ads under Google Ads cost less per click than Bing Ads. If you are looking at bidding on keywords, then the cost per click for Bing Ads is approx. 1.2% compared to 1.6% for Google Ads. Studies have found that CPC charges $7.9 on Bing Ads and $20 on Google Ads ( AdWords). It doesn't matter if Bing has less audience and less CPC; if your keyword can grab a targeted audience, it's worth it.

5. Targeting

Audience targeting strategies are different in some aspects on Bing Ads vs Google Ads. Primarily the audience of Google has the same capabilities, knowledge, and interest. It targets the audience based on demographics, observation, and infinity.  But the device targeting criteria of Bing is more effective than Google. Its marketing procedure involves targeting audiences in different time zones and devices used.

As Google Ads have many options to improve the ads campaign, Bing also has the exact strategies to rank your website by advertisement. Extra links, more information about pricing and contact, and a lot more included in ads on Bing. They work the same as google ad extensions do. In Bing Ads vs Google Ads, the idea and implementation of site link extension are the same.


You might have an idea now that there are probably some differences and similarities in Bing Ads vs Google Ads. But both have their specifications. So, applying and understanding both Ads campaigns ideas and procedures can help your website rank faster among the potential audience that usually takes action through websites. If Google has more search volume, then Bing promotes less competition and lesser CPC.

Setting ad campaigns on Bing looks more manageable, but for Google, it's a little bit complicated.

We hope you found this article to be both informative and interesting. If you have any questions on this topic, we encourage you to leave a comment below, and we will do our best to provide an answer as soon as we can.

Jami Abhinash
I am a Digital Marketer who loves to create awesome memes and helping businesses increase their leads and sales using digital marketing.

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