Email marketing is a method of advertising which uses electronic mail, specifically email. It is a form of direct marketing and advertising, which employs the use of email to send promotional, transactional, or relationship messages with the goal of enhancing this relationship. Email marketing messages were opened over 22.5 billion times in 2019.
The ROI (return of investment) of email marketing in 2019 was 4200% (42x ROI)
Email marketing is an online marketing technique that uses email to get your message out to your customers.
One of the best things about Email Marketing is that it is cheap and compared to other forms of marketing, it has a very high conversion rate. According to Statista, 89% of businesses use email marketing.
Email Marketing Tool Must-Haves Features
Email marketing campaigns in themselves are effective. However, it is even more important to use a tool which is going to provide you with a great tool to design and send out emails.
Remember these 4 important features before choosing the right tool for your email campaign.
- Responsive emails
- For Customer Relationships
Most email marketing tools have a tracker built-in. It allows you to track the effectiveness of your campaigns. You will be able to see how many people open, click and share. This enables you to see whether or not your campaign was successful. There is no point in seeing people open emails and clicking around because your campaign was not effective.
Email marketing tools allow you to send out responsive emails which look great on a variety of devices, whether it be a desktop device, tablet or even a mobile phone.
Automation is the key to email marketing. Most email marketing tools have lists of contacts which are already pre-populated based on your selections. That means that you can automate the sending of emails to your contacts.
If you are looking to email a large amount of people, then automation is important.
It allowing you to be much more productive when it comes to sending out emails. They also allow you to automate the sending of emails at a later date.
For Customer Relationships
Once again, in order for you to get the most out of your email marketing campaigns, you need to be able to track your customers.
A good tool will make this easy for you. You can track your customers by who they signed up with or when they signed up. You can also track customers who have unsubscribed. This is vital.
Another thing that a great email marketing tool will allow you to do is to define certain customers as VIPs. These customers will receive premium treatment. This means that they will be given extra consideration when interacting with you.
A good tool will allow you to build up the relationship with your VIP customers through segmentation. Segmenting allows you to group your customers based on various criteria, such as, future buying behavior.
Also, if a customer has made it onto the VIP list, then you can segment out which customers are VIPs.
By collecting and using your customer’s data, you have the opportunity to provide targeted emails to your customers. For example, if someone who has just visited the site recently, you can send them an email with a discount code.
Best Email Marketing Tool
Choosing an email marketing tool may not sound like the most exciting thing in the world. But there are so many email marketing tools out there that making a decision is not easy.
There are so many different aspects to consider while choosing the perfect email marketing tool, such as being seen as spam, putting in place tracking, sending the right type of emails, creating and formatting emails and more.
It is essential that you choose a tool that is going to give you the best possible chance to do well with your email campaign.
Let us take a look at these 5 best email marketing tools to boost your email marketing campaign.
5 Best Email Marketing Tools
Sendinblue is the largest email marketing tool out there. They have lots of paid options which will, of course, set you back some money. However, the free version is still very useful. As you would expect from them, it has lots of features.
If you would like to know more about Sendinblue, check out www.sendinblue.com.
Wishpond is an email marketing tool that is highly effective for eCommerce, B2B, Travel and Retail. It is trusted by over 40,000 businesses and 50,000 users. In addition, it is affordable and has 24/7 support.
Encharge is a nifty marketing automation tool that can be used to automate repetitive tasks and send targeted and personalized emails to your customers and prospects. I like the way Encharge works because it is super easy to use. It has a drag and drop flow builder and native integrations with major CRMs. In addition, this automation tool has the ability to segment customers and prospects based on their behavior, and it can send them relevant and timely emails based on their actions.
Vbout is an email marketing tool that sends emails based on behavior. It's easy to use, affordable and automates the email marketing process.
It is a slightly lesser-known email marketing tool than Wishpond. With Vbout, you can create beautiful emails and then send them.
Zoho Mail allows you to do email marketing campaigns, create campaigns, and track analytics to see how your campaigns are performing.
In this blog post, we have listed our recommendations for which email marketing tool is the best and why. Stay tuned as we will be coming out with a second blog post that will provide more information around other email marketing tools that we prefer to use! Subscribe to our email list, where we deliver our thoughts and opinions.